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Corvus Insurance

Engaging customers to inform product roadmap

中间有排名痕迹的三角形的图标

挑战

升级设计思维和吸引客户的团队

带有四个点和X的宝藏图的图标

Solution

Design Thinking Workshop, Facilitation, Design Exercises, User Interviews

位置标记的图标,顶部有五个破折号

Outcome

Increased revenue, Increased customer engagement, Positive brand association, Team cohesion, Product roadmap clarity

Image of the Corvus Insurance project

谁是Corvus保险?

Corvus出售智能商业保险,重点是网络风险。

他们通过应用机器学习和AI技术分析的新数据来源的发现来使他们的产品更加聪明。他们向经纪人合作伙伴提供新颖的见解,使他们对客户面临的复杂风险更加聪明。他们正在通过通知保险买家来改变一个缺乏透明度的行业,帮助他们更聪明地对降低风险和防止损失的做法更加明智。

引用乌鸦座的保险项目

问题是我们如何将产品提升到一个新的水平,我们应该在哪里投资?让我们的团队和客户进入房间,并逐步完成Thoughtbot促进的设计思维过程,是揭露我们机会的好方法。

迈克·劳埃德(Mike Lloyd)
Head of Product/Co-Founder, Corvus Insurance

Image of the Corvus Insurance project

挑战

Thoughtbotworked with Corvus back in 2017 when they were a small startup in the midst of releasing their MVP to market.

Fast forward three years, Corvus continues to show incredible progress and success in their industry, proven by their growing team and customer-base. The culmination of this growth led them to their first ever company-wide summit with customers held in February 2020. They saw this summit as an opportunity to bring both their employees and customers together to unify everyone who is part of the Corvus experience.

Corvus要求ThinkBot考虑一些目标,为他们的峰会设计一天的设计思维练习。他们想要与公司和客户一起参与的不同,有趣且发人深省的东西。他们正处于公司的旅程中,他们可以退后一步,反思效果很好,没有什么,什么,什么他们应该采取的措施最终将其产品提升到一个新的水平。因此,他们希望这一天变得有趣和互动,以帮助他们产生大量的新想法来优先和实施。

另一个目的是通过将客户包括在当天的活动中表达对客户的赞赏。他们想带他们来展示他们的过程,使他们感到自己是团队的一员,并承认他们的存在,观点和意见是有价值的。通过邀请客户参加峰会,他们还希望传达他们是另一种类型的保险公司 - 从以用户为中心的设计角度来解决问题。

Image of the Corvus Insurance project

引用乌鸦座的保险项目

Getting all of the people that care about Corvus in one room to sit and dream about what Corvus could be creates a lot of good will for our customers and association to our brand. That’s something you can’t get on a 30 minute call or a one hour visit.

迈克·劳埃德(Mike Lloyd)
Head of Product/Co-Founder, Corvus Insurance

Solution

Prepping with the Corvus team

考虑到这些目标,ThinkyBot创建了一个专门为Corvus团队举办的设计思维研讨会。WithingBot设计师知道他们将在当天将客户在那里度过一天,因此知道用户访谈肯定需要发生。邀请客户参加公司峰会是一家公司要做的包容性的事情,Thoughtbot希望他们从所有多汁的用户反馈中获得好处。

With that in mind, the day was structured along the first three phases of the Design Thinking approach: Empathize, Define, and Ideate. This would tick off all the boxes in terms of their key objectives. It would put customers in the spotlight, it would be interactive, and it would generate a ton of ideas.

All in all, it was a highly collaborative process, and open communication allowed thoughtbot and Corvus to work within a tight feedback loop to review and align on the workshop presentations and exercises.

引用乌鸦座的保险项目

The Design Thinking Workshop was top-notch from the beginning to the end. It was very organized, reliable, and it’s what we wanted. thoughtbot was super responsive to the unique things that we asked for, and exceeded expectations across the board.

迈克·劳埃德(Mike Lloyd)
Head of Product/Co-Founder, Corvus Insurance

Image of the Corvus Insurance project

车间日

在峰会的那天,一小群思想工具主持人出现了,指导他们的70人通过设计思维研讨会,该研讨会从上午9点至下午4点跑。

The Corvus team secured a spacious hotel perfect for large group discussions and smaller breakout rooms.

After a welcome and introduction, thoughtbot started the morning off with a brief introduction to Design Thinking; what it is, why it's important, and how it applies to solving business problems. From there the workshop launched into the Design Thinking phases.

Empathize
首先,Thoughtbot将房间分为小组,并帮助Corvus团队促进了与出席客户的用户访谈。

定义
从这里开始,每个人都通过使团队从用户访谈中综合他们的发现并定义了他们听到并想解决的问题来定义第二阶段。

迭代
最后,这一天以设计思维方法的第三阶段结束了:迭代。团队采用了他们创建的问题陈述,并通过个人和小组素描练习生成了尽可能多的解决方案。

归根结底,这是成功的!Corvus团队以许多奇妙的想法和对客户的经验有了新发现的理解,而客户表示,他们很高兴和荣幸能成为其中的一部分。

引用乌鸦座的保险项目

结果很棒。我们带来了许多战术产品思想和战略主题,我们可以对这些思想进行更多的思考和优先级。我们还通过使他们参与此过程,进一步建立了与客户的关系。

迈克·劳埃德(Mike Lloyd)
Head of Product/Co-Founder, Corvus Insurance

Outcome

总体而言,设计思维研讨会为Corvus的客户和团队带来了许多积极的感觉和良好的品牌协会。

他们发现,拥有无所不能的一天使与客户的关系变得更加特别,从而加深了他们的友善感。Corvus看到参加峰会的客户的活动激增,这导致了参与度和收入的增加。这些客户在产品中感觉到更多的所有权,这使他们在被要求提供产品问题的反馈时更加接受和迅速做出回应。

Thoughtbot's Design Thinking Workshop also informed Corvus' product roadmap, which was a huge win for their team. They came away with more ideas that they would like to implement, and learned to lean heavily on prioritization to keep them on track. By having sessions like this workshop, they feel better equipped to navigate their road map planning meetings more easily and efficiently.

Curious how a Design Thinking Workshop could benefit your team and customers? Talk to a thoughtbot designer about your needs and the value of custom Design Thinking Workshops.

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